To produce an event that showcases the partnership between HSBC and British Cycling, the sports’ national governing body, as lead sponsor, in front of an invited audience of HSBC Private Bank clients.

An intimate and inspirational event set in the HSBC London headquarters with Sir Chris Hoy’s racing bike as a backdrop. A moving and motivational interview with Sir Chris and HSBC’s CEO talking about his strategies for communicating, coping under pressure, planning for success and work/life balance.

The client commented that all objectives were met – raising awareness of the 8 year sponsorship partnership and fulfilling HSBC’s mission to support both human and entrepreneurial spirit. Liquid Media continue to support HSBC with their live events with innovative and creative solutions.

‘A truly inspirational event…it has been a great pleasure working with Liquid Media Live Events’